Before sending your fax broadcast out to thousands of people, why not get the opinions of a few people who aren't completely familiar with your business.
The goal isn't to find out if they like your faxed promotional flyer, but to test whether or not it delivers the intended message.
Make a list of 3-5 very specific questions to ask your test audience, for example,
"What exactly does this company do?"
"What problem does this product or service solve?"
"What action will I take after reading this offer?"
Continue testing until you get the desired results and you'll improve the chances that your target customers will react positively.
If the response to your message is, "What is this thing?" or "I don't get it" something is seriously wrong with your fax marketing copy.
Your potential clients need to know exactly what it is you can offer them and how it will benefit them in just a few seconds. Get this right and the enquiries will pour in.
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