Building your own customer database for Fax Marketing

Here’s some information to help get you started. It’s simple to collect fax numbers from your existing clients.

Simply contact them and tell them that you are updating your records. Verify their mailing address, telephone number and ask them for their fax number, if you don’t already have it. You may also want to ask them if they would mind receiving an occasional fax from you to inform them of special pricing. Very few will ever refuse an offer like that!

Another excellent idea is to run a competition and collect the names, addresses, phone and fax numbers of the people who stop into your business.

You may just raffle off a product or a dinner for two at a local restaurant, but the goal is to capture as many names and fax numbers as possible.

In fact you can even use this to collect cumstomer data direct from your fax broadcast!

The Secret to a Successful Fax Broadcast is A.I.D.A

As usual, the simplest things work the best. That's how the famous AIDA method came about, which represents an excellent way to remember how to keep professional when launching a successful fax marketing campaign.

A for AWARENESS & ATTRACTION

Raise awareness of your product or service to your prospects - explain what it is you do and leave them understanding what it is. Attract their attention and even surprise your target prospects. However, never lose sight of the aim of your fax broadcast.

I for INTEREST

Creating interest means talking to your prospects about what concerns THEM, rather than simply passing on your own personal visions. This can be the most difficult task of all, because you have to see things from your customers' or prospects' point of view. You may have carried out a market survey prior to organising your fax campaign, which will make planning the project far easier.

D for DESIRE

Stirring up interest also means stimulating your readers to go where you want them to go. To do this, you need a commitment to sell, which provides a guarantee for the reader that he or she has something to gain from your offer. This is one of the more difficult to achieve, as both professional and public prospects are submerged with information! Make yours stand out!

A for ACTION

Desire is fine, but you still need to secure either a sale or the target's reply to your fax marketing advert. To achieve this, you need to provide prospects with an easy way to contact you, make your contact details very prominent and easily findable. Give as many options as possibe, website, phone, email, facebook ...give them no excuse not to contact you!

Use Fax Marketing to Welcome Back Inactive Customers!

A certain percentage of the customers on your lists can be classified as inactive.

They may not have purchased in six months or a year, but they haven’t opted out of future offers either.

Often an enticing “welcome back” offer by fax broadcasting will remind these customers they once found you valuable and lead to new orders.

Google +1 Arrives to FaxBroadcasting.eu with a 5% discount!

Google announced their new +1 sharing button back in March, and it has now officially launched the +1 button for websites, which lets you share your favourite websites with your friends.

We love keeping up with the latest developments here at FaxBroadcasting.eu, so you can now +1 all our search results, web pages and blog posts, so get clicking :)

In order to use the Google +1 button, you will need to be signed in to your Google account, and Google is rolling it out to all its major sites, which include YouTube, Blogger, the Android Market and more.

Give us a +1 on our homepage for a 5% discount on your next fax marketing order!

You cant get much better than a 1 click discount!