As usual, the simplest things work the best. That's how the famous AIDA method came about, which represents an excellent way to remember how to keep professional when launching a successful fax marketing campaign.
A for AWARENESS & ATTRACTION
Raise awareness of your product or service to your prospects - explain what it is you do and leave them understanding what it is. Attract their attention and even surprise your target prospects. However, never lose sight of the aim of your fax broadcast.
I for INTEREST
Creating interest means talking to your prospects about what concerns THEM, rather than simply passing on your own personal visions. This can be the most difficult task of all, because you have to see things from your customers' or prospects' point of view. You may have carried out a market survey prior to organising your fax campaign, which will make planning the project far easier.
D for DESIRE
Stirring up interest also means stimulating your readers to go where you want them to go. To do this, you need a commitment to sell, which provides a guarantee for the reader that he or she has something to gain from your offer. This is one of the more difficult to achieve, as both professional and public prospects are submerged with information! Make yours stand out!
A for ACTION
Desire is fine, but you still need to secure either a sale or the target's reply to your fax marketing advert. To achieve this, you need to provide prospects with an easy way to contact you, make your contact details very prominent and easily findable. Give as many options as possibe, website, phone, email, facebook ...give them no excuse not to contact you!
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