It’s perhaps the most under-used piece of office equipment, and it’s been in our offices for over 30 years!! What’s the problem? Well, as is the case with most of today’s technology, our imaginations have yet to catch up with the technology. While the Internet may have us dumbfounded, the fact is that lowly little fax machine sitting over in the corner of your office can be a gold mine, if you know how to really harness its awesome marketing power.
A certain percentage of the customers on your lists can be classified as inactive.
They may not have purchased in six months or a year, but they haven’t opted out of future offers either.
Often an enticing “welcome back” offer by fax broadcasting will remind these customers they once found you valuable and lead to new orders.
No comments:
Post a Comment