It’s perhaps the most under-used piece of office equipment, and it’s been in our offices for over 30 years!! What’s the problem? Well, as is the case with most of today’s technology, our imaginations have yet to catch up with the technology. While the Internet may have us dumbfounded, the fact is that lowly little fax machine sitting over in the corner of your office can be a gold mine, if you know how to really harness its awesome marketing power.
What do newspapers have in common with broadcast fax messages? Both rely on headlines to grab a reader’s interest and summarise the contents of the marketing letter or article so the reader knows what to expect.
For marketers, the headline highlights the offer and starts to build the customer’s interest. Get the headline right on your bulk fax broadcast, and you will easily generate new business from your fax marketing enquiries.
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