Optimising your fax broadcasting results!

Fax advertising is one of the favourite marketing tools for service businesses.

The trouble is that most people using other fax broadcasters NEVER get the results they should.

Why?

Several things spring to mind, but often the omission of this broadcast fax advertising 'secret' is one of the prime causes of failure.

Repeated tests have proven that your response will at least double (and hence your sales) just by including a fax back coupon. The really good news is that fax back coupons are very easy to create. Just follow my simple 6-step formula…

STEP 1 - Place your coupon on the bottom right hand corner of your broadcast fax

STEP 2 - Always put dashed lines around your coupon. This simple act alone increases response.

STEP 3 - Make sure you leave enough space so the reader can write their name, address, telephone number and any other information you require.

STEP 4 - Include your contact details on the coupon (company name, address, telephone number, fax number, and e-mail address - if you've got the space)

STEP 5 - Put a small box at the top of the coupon to allow your reader to tick it. Involvement in the sales process is an important part.

STEP 6 - Don't forget to track your broadcast fax advertising by putting a simple key code on the coupon. You must do this so you can keep records of which broadcast faxes are most profitable.

The easy way to do this is to use an abbreviation of the name of the broadcast fax and the date it is due to be sent out

For example, if you titled your fax 'Test 1' and it was to be sent on 5th November 2011, your code would be 'T1-5/11/11'

That's all there is to it!