The fax machine is still a very powerful marketing tool for most businesses. Let’s look at some of the ways in which you can take advantage of faxing to help grow your business, without violating any laws!
The first rule, play smart. Even though you may already feel certain that a particular client does not mind an occasional fax marketing piece from you, always have a way for them to request that their name be removed from your list.
I like to place a line or two of text at the bottom of every fax page I send to let the recipient know just what to do to get themselves off my list if they so choose.
If you employ a fax broadcasting service, they can take care of this for you and also supply you with fresh leads based on whatever type of company you wish to send your advertising to.
This UK and European Fax Broadcasting company has some amazing rates and will ensure your fax broadcast is both targeted towards the right companies, and completely compliant with the marketing laws.
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