Successful marketing is regular marketing

Like any sales process, sometimes turning broadcast faxes into orders requires asking more than once. Your offer may be compelling, but your customer might not need it on the morning your broadcast faxes arrive.

They often do the second or third time you ask.

Marketing is the process of building a business relationship with potential customers.

Have you ever established a lifelong friendship with someone you had contact with only once? Probably not.

Generally friendships (and all relationships for that matter) grow as a result of frequent contact over time. Even when the potential to form a great friendship is there at the first encounter, it is unlikely it will grow without nurturing.

Successful marketing is regular marketing. Credibility and familiarity comes with frequency. Consider repeating or reinforcing your fax advertising, weekly or monthly to encourage a higher response rate.