It’s perhaps the most under-used piece of office equipment, and it’s been in our offices for over 30 years!! What’s the problem? Well, as is the case with most of today’s technology, our imaginations have yet to catch up with the technology. While the Internet may have us dumbfounded, the fact is that lowly little fax machine sitting over in the corner of your office can be a gold mine, if you know how to really harness its awesome marketing power.
Check the quality of your fax broadcast page, it will ultimately reflect on you, your brand and image.
Make sure there are no spelling errors, difficult to understand acronyms or grammatical errors. Write for your target market.
Too much talk of ATP'ing the PJR's will turn off anyone!
The fax broadcast, as with any marketing, is an extension of your brand.
How do you want your brand to come across?
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