It’s perhaps the most under-used piece of office equipment, and it’s been in our offices for over 30 years!! What’s the problem? Well, as is the case with most of today’s technology, our imaginations have yet to catch up with the technology. While the Internet may have us dumbfounded, the fact is that lowly little fax machine sitting over in the corner of your office can be a gold mine, if you know how to really harness its awesome marketing power.
Include Incentives - Discount codes, coupons or other special "fax only" offers can make repeat customers more receptive to your broadcast fax marketing messages.
If, for example, your business serves a local market, inviting customers to redeem faxed coupons can bring in more business and help you measure the effectiveness of your latest fax campaign!
Currently playing in iTunes: Money In My Pocket by Dennis Brown :)
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