Successful marketing is regular marketing

Like any sales process, sometimes turning broadcast faxes into orders requires asking more than once. Your offer may be compelling, but your customer might not need it on the morning your broadcast faxes arrive.

They often do the second or third time you ask.

Marketing is the process of building a business relationship with potential customers.

Have you ever established a lifelong friendship with someone you had contact with only once? Probably not.

Generally friendships (and all relationships for that matter) grow as a result of frequent contact over time. Even when the potential to form a great friendship is there at the first encounter, it is unlikely it will grow without nurturing.

Successful marketing is regular marketing. Credibility and familiarity comes with frequency. Consider repeating or reinforcing your fax advertising, weekly or monthly to encourage a higher response rate.

Fax Broadcasting - Marketing and much more....

FaxBroadcasting.eu provides a proven, easy-to-use fax broadcast service and process that successfully delivers millions of marketing campaigns every year at competitive prices for organisations and individuals around The UK and Europe.

Fax broadcasts facilitate the communication of information or marketing messages to numerous individuals or companies from a single source. The advantages of this kind of marketing or communication includes; cost, productivity and improved business processes.

Companies and individuals use broadcasting for a number of business processes, not just marketing. These typically include:

• Sending remittances
• Sending instructions or reports to franchisees or branch offices
• Sending out newsletters to customers or potential customers
• Marketing and advertising of new products and special offers
• Price lists
• Sending and receiving applications
• Reminders
• Personal announcements

Effective fax marketing, advertising and communication can be done easily, reliably and cost effectively with the FaxBroadcasting.eu bulk fax service. There is no need to invest in expensive telecoms equipment. Fax marketing ensures you reach the right people with a tailored message in hard copy. No lost or deleted emails, spam filters or changed addresses to stop your marketing message from getting through.

Give it a try with us today!

Change of Phone Number

Please note that due to office relocation, our telephone number has changed. We can now be reached on 020 8537 3289. Look forward to hearing from you soon. David

May Special - 20,000 faxes for £199

Throughout May, we are offering 20,000 faxes for £199 + VAT Book a fax broadcast between now and May 31st to take advantage of this special price!

BULK FAXING PRICE MATCH GUARANTEE - PLUS AND EXTRA 5% OFF

FaxBroadcasting.eu will now match any genuine quote and we are so confident our prices are the lowest around, we will go even further by giving you and extra 5% off if you find a better price!

This makes us the cheapest Fax Broadcasting Solution in the UK!

Don't delay call us today on 0844 50 234 50 for a free no obligation quote!

Use Fax Broadcasting to clear your stock before it's too late!

Your business hay have some inventory whose value is in danger of dropping, a timely fax broadcast campaign can generate those quick sales you might otherwise miss.

If you’re running a hotel or restaurant and you have vacant rooms or tables, just before a holiday weekend, contacting agents or previous patrons with a special offer might generate new bookings.

Every £1 gets your message into 100 businesses!

Its like having a printer in every office in the country.

Fax broadcasting with us delivers 100 of your flyers into businesses of your choice for every £1 you spend.

We think thats the best value marketing you can do! Give fax marketing a try today!

Summer Special Offers - 20,000 FAXES FOR £200

Our Summer Offer is Now On!

Until August 31st

20,000 faxes costs just £200 + VAT!

That's 1p per fax to 20,000 businesses in your local area!

ADVERTISING HAS NEVER BEEN SUCH GOOD VALUE!

Check the quality of your Fax Broadcast!

Check the quality of your fax broadcast page, it will ultimately reflect on you, your brand and image.

Make sure there are no spelling errors, difficult to understand acronyms or grammatical errors. Write for your target market.

Too much talk of ATP'ing the PJR's will turn off anyone!

The fax broadcast, as with any marketing, is an extension of your brand.

How do you want your brand to come across?

Building your own customer database for Fax Marketing

Here’s some information to help get you started. It’s simple to collect fax numbers from your existing clients.

Simply contact them and tell them that you are updating your records. Verify their mailing address, telephone number and ask them for their fax number, if you don’t already have it. You may also want to ask them if they would mind receiving an occasional fax from you to inform them of special pricing. Very few will ever refuse an offer like that!

Another excellent idea is to run a competition and collect the names, addresses, phone and fax numbers of the people who stop into your business.

You may just raffle off a product or a dinner for two at a local restaurant, but the goal is to capture as many names and fax numbers as possible.

In fact you can even use this to collect cumstomer data direct from your fax broadcast!

The Secret to a Successful Fax Broadcast is A.I.D.A

As usual, the simplest things work the best. That's how the famous AIDA method came about, which represents an excellent way to remember how to keep professional when launching a successful fax marketing campaign.

A for AWARENESS & ATTRACTION

Raise awareness of your product or service to your prospects - explain what it is you do and leave them understanding what it is. Attract their attention and even surprise your target prospects. However, never lose sight of the aim of your fax broadcast.

I for INTEREST

Creating interest means talking to your prospects about what concerns THEM, rather than simply passing on your own personal visions. This can be the most difficult task of all, because you have to see things from your customers' or prospects' point of view. You may have carried out a market survey prior to organising your fax campaign, which will make planning the project far easier.

D for DESIRE

Stirring up interest also means stimulating your readers to go where you want them to go. To do this, you need a commitment to sell, which provides a guarantee for the reader that he or she has something to gain from your offer. This is one of the more difficult to achieve, as both professional and public prospects are submerged with information! Make yours stand out!

A for ACTION

Desire is fine, but you still need to secure either a sale or the target's reply to your fax marketing advert. To achieve this, you need to provide prospects with an easy way to contact you, make your contact details very prominent and easily findable. Give as many options as possibe, website, phone, email, facebook ...give them no excuse not to contact you!

Use Fax Marketing to Welcome Back Inactive Customers!

A certain percentage of the customers on your lists can be classified as inactive.

They may not have purchased in six months or a year, but they haven’t opted out of future offers either.

Often an enticing “welcome back” offer by fax broadcasting will remind these customers they once found you valuable and lead to new orders.

Google +1 Arrives to FaxBroadcasting.eu with a 5% discount!

Google announced their new +1 sharing button back in March, and it has now officially launched the +1 button for websites, which lets you share your favourite websites with your friends.

We love keeping up with the latest developments here at FaxBroadcasting.eu, so you can now +1 all our search results, web pages and blog posts, so get clicking :)

In order to use the Google +1 button, you will need to be signed in to your Google account, and Google is rolling it out to all its major sites, which include YouTube, Blogger, the Android Market and more.

Give us a +1 on our homepage for a 5% discount on your next fax marketing order!

You cant get much better than a 1 click discount!

Best Value Fax Broadcasting / Fax Marketing

FaxBroadcasting.eu is the best value fax marketing to the UK! We have compared our prices with our main competitors and have come out on top every time.

Here's how we stack up against our major competitors. As you can see, FaxBroadcasting.eu is the best priced fax broadcaster for small to medium fax broadcasting campaigns! If you find cheaper fax elsewhere will will match the price and send a further 10% for you!

For 10,000 faxes

Promofax
£155 + VAT

Central Messaging
£150 + VAT

Meridian Delta
£189 + VAT

Granada marketing
£250 + VAT

Prices all taken from company websites as of 30/6/2011

FaxBroadcasting.eu
Best Value Fax Marketing
Just £130 + VAT for 10,000 faxes!

Fax Broadcast Headlines are all important

What do newspapers have in common with broadcast fax messages? Both rely on headlines to grab a reader’s interest and summarise the contents of the marketing letter or article so the reader knows what to expect.

For marketers, the headline highlights the offer and starts to build the customer’s interest. Get the headline right on your bulk fax broadcast, and you will easily generate new business from your fax marketing enquiries.

The Myth and the Truth about Fax Broadcasting - Revealed.

So you hate fax broadcasting. You can't stand getting unsolicited fax messages. It annoys you - especially that these fax broadcasting companies are using up your fax paper and ink!

I have to admit I'm similar to you. I often get extremely annoyed by other fax broadcasting companies, but only when I receive fax marketing that is NOT RELEVANT to me. That's the key. Faxing is just like direct mail only there is no envelope to open. It can be seen immediately.

Receiving untargeted unsolicited faxes can be frustrating, but when the company doing the fax broadcasting has done some 'homework' and made an offer that's relevant to me or my businesses, then the fax does get some attention. Sometimes I will respond. Sometimes I'll file it and call them 2 months down the line. And of course sometimes I will just bin it.

Not everyone is like me, but a lot of people are. There are those out there that hate fax marketing with a passion, so much they immediately rip the fax up and throw it in the bin. Some even reply with abuse.

The Truth is that whenever you do any type of advertising or promotion, you already know a large percentage of your audience isn't going to be interested.

So what can we learn from all of this?

Firstly, if Fax broadcasting is going to work for your business, you must use a quality fax list and target those people who are most likely to be interested in your products or services.

Second, your fax offer and headline must catch the recipients attention so that they are compelled to read the rest of the fax broadcast.

Whatever your pre-conceptions, fax marketing can be extremely productive for your business, especially if you target it to the right people, and develop an offer they just cant refuse.

FaxBroadcasting.eu can help you with making Fax Broadcasting a success for your company.

Visit our fax broadcasting website today and find out how we can be of service

Immediate enquiries and sales with Fax Broadcasting

The fax machine is a very powerful marketing tool for businesses. Let’s look at some of the ways in which you can take advantage of faxing to help grow your business, without violating any laws!

The first rule, play smart. Even though you may already feel certain that a particular client does not mind an occasional fax marketing piece from you, always have a way for them to request that their name be removed from your list.

I like to place a line or two of text at the bottom of every fax page I send to let the recipient know just what to do to get themselves off my list if they so choose.

If you employ a fax broadcasting service, they can take care of this for you and also supply you with fresh leads based on whatever type of company you wish to send your advertising to.

This UK and European Fax Broadcasting company has some amazing rates and will ensure your fax broadcast is both targeted towards the right companies, and completely compliant with the marketing laws.

Reach without Frequency = Wasted Money

Marketing and especially fax marketing is the process of building a business relationship with potential customers. Have you ever established a lifelong friendship with someone you had contact with only once? Probably not. Generally friendships (and all relationships for that matter) grow as a result of frequent contact over time. Even when the potential to form a great friendship is there at the first encounter, it is unlikely it will grow without nurturing.

We can uses an analogy of seeds and water to demonstrate the importance of assuring adequate frequency in your promotional fax broadcasting campaigns. If you were given 100 seeds with enough water to water each seed once would you plant all 100 seeds and water each one once or would you be more successful if you planted 25 seeds and used all of the water on those 25 seeds?

While intuitively and even conceptually we understand the high importance of frequency to successful promotional and sales campaigns, somehow when it comes to actually implementing the campaign, we opt to sacrifice frequency for reach. And then we complain about the ineffectiveness of our promotional efforts. Undoubtedly one of the biggest wastes of marketing dollars is promotional activities that are implemented without adequate frequency.

When faced with the decision of mailing one fax broadcast to 10,000 people or mailing to 2,500 people four times think about the fate of those 100 seeds you can water only once. Unless you have water rights and can obtain additional water, opt for less reach and more frequency.

Test your Fax Broadcast Page

Before sending your fax broadcast out to thousands of people, why not get the opinions of a few people who aren't completely familiar with your business.

The goal isn't to find out if they like your faxed promotional flyer, but to test whether or not it delivers the intended message.

Make a list of 3-5 very specific questions to ask your test audience, for example,

"What exactly does this company do?"

"What problem does this product or service solve?"

"What action will I take after reading this offer?"

Continue testing until you get the desired results and you'll improve the chances that your target customers will react positively.

If the response to your message is, "What is this thing?" or "I don't get it" something is seriously wrong with your fax marketing copy.

Your potential clients need to know exactly what it is you can offer them and how it will benefit them in just a few seconds. Get this right and the enquiries will pour in.

Use a Fax marketing service - don't try to do it yourself.

If your company has tried its own manual fax broadcasting, you must have realised that it is a difficult and very time consuming job for those who are engaged in it. You will no doubt find it difficult to manage with the workload, so we give you the option to outsource it. This way while saving on overheads and manpower, you could get your message across to a bigger audience with a far lower cost per fax sent.

When you look for a fax marketing service to outsource your jobs to, the most important thing you need to look at is the technology they use.

A good service provider has state of the art systems that could do the fax broadcasting quickly, be able to personalise each page, and most importantly of all, has a constantly updated database with the latest most up to date fax numbers available.

FaxBroadcasting.eu have all of this and more. We run the very latest technology to ensure your fax broadcast is quick efficient and a success rate of over 96% thanks to our constantly updated databases with the latest business fax numbers.

Unlike other fax broadcasting companies, whose databases are often not updated for years, we have the latest technology combined with the latest numbers, enabling us to give you the best service for fax broadcasting.

Give it a try today, and save yourself a lot of time, effort and money in one go.